This caught my eye 'cause it was on sale at Safeway...and it has FIBER....AND cereal...and it's good for your digestive system. The cherry flavor's the best though. Blueberry's also good. I started buying lots of these a couple of years ago because my doctor told me to try probiotic yogurt--ONE PER DAY. dude...that gets expensive. It was good though, and I still eat them.