Why have I just now discovered this? I'd heard about it through a lot of food blogs, so I decided to buy it the next time it went on sale. Well, it did, and so I bought it. I LOVE IT! I like it even more than marshmallows, although nothing tops a toasted marshmallow. I've used it to make s'mores bars so far, and it's really good by itself or with peanut butter in a sandwich (suggestion stolen from a food blog). MM!