Another post about quinoa @ a restaurant here.
More quinoa info at quinoa.net.
The box says you pronounce it like this: "Keen-wah," and that's how Sandra Lee (from The Food Network's Semi-Homemade show) says it too. You can use this as a replacement for rice.
Directions (the camera was straight; the box's bottom was uneven):
Yum. It's fluffy when cooked, but it's not completely smooth because each grain has a little tail. Its taste is really mild. I'd say that it's kinda like rice but a little more nutty-flavored? I don't know. I'm not a real food critic, so I can't give awesome flavor descriptions. I really like quinoa though.