Ube = taro
Filipinos like taro. I usually only like it as frozen yogurt, halo halo, or dim sum, but this bread is pretty darn good. In this particular bread, it reminds me of Japanese an (smashed up red bean paste), which I don't particularly like all of the time, but this ube pan is good! And I like the purple swirl.
I wonder if "pan" means in bread in languages other than Tagolog, Japanese, and Spanish. haha