Oh my goodness. My family and I love this popcorn! I actually like it more than Trader Joe's White Cheddar Corn Puffs. Anyway, it is unique and flavorful without being too salty or too bland. Dill and celery are the main ingredients. I usually can't stand celery unless it's cooked in soup, but you can't even taste it in this popcorn. Go try it!!